My first round of analysis is to note whether the tweet is a report of an event (or even a series of events), gives the tweeter’s evaluation, asks a question or directs the audience to do something. I haven’t collated the results yet, as I have only just finished this first round of marking up the data, and just for the male celebrities. But I’m already noticing a number of interesting features including:
The use of pronouns to suggest inclusion (e.g. we, our, you)
The use of ‘affective’ or ‘interpersonal’ markers (e.g. emoticons, kisses, laughter)
A great deal of variation in terms of how much personal information (e.g. references to home life and family) compared with professional information (e.g. references to working life) or mainstream media (sports events, television programmes) are contained in the tweets. So Jonathan Ross, Jamie Oliver and Philip Schofield all talk about time and meals spent with their family while Boris Johnson, William Shatner and Arnold Schwarzenegger do not.
Labels: twitter celebrity language